Coca cola is best served cold, to publicise this fact the coca cola company have rolled out a new ad campaign in Columbia. Instead of using their standard plastic or glass bottles the campaign used bottles crafted from ice. After use these eco-friendly bottles simply melt away. Check out this clever packaging in the video http://www.youtube.com/watch?feature=player_embedded&v=_o-z6JLugWE. We came across this article on Design Taxi, if you would like to view the complete article http://designtaxi.com/news/358147/Truly-Ice-Cold-Coca-Cola-Served-In-Bottles-Made-Entirely-Of-Ice/.