Häagen-Dazs rebrand

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Photo: Design Week


Summer is here! We are all big fans of ice cream here at Penhouse so we were all delighted to see the refreshed rebrand of Häagen-Dazs. In a bid to appeal to a younger audience, the designers at Manchester-based Love Creative have given it a more contemporary feel. The logo remains the same, but gone is the gold, black and white to make way for a rich burgundy colouring. The packaging now features various colourful illustrations commissioned by 13 different artists. In an unusual twist the design process  involved tasting all 43 flavours and creating a mood board to reflect the experience of each one! Sometimes it’s so hard being a designer!!