Penhouse

Outstanding by Design – Food Branding & Packaging

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Another great event being hosted on May 10th, 2014, by Keith Bohanna of Biabeag fame at Highbank Orchard, Cuffesgrange, Kilkenny. This workshop ‘Outstanding by Design’ will be a real treat for anyone in the food business, to learn from some great food producers and designers how smart branding and clever packaging can play a vital role in increasing sales.

Obviously good branding and packaging is something as designers we would always strongly advocate, and fortunately many of our clients have seen the proof of this. We are also mindful however that it is a significant investment for businesses and so it needs careful consideration. The relationship between the design team and the client is very important. A workshops such as this is really helpful as it will talk through the process by introducing 7 different food businesses along with the key designers involved in their design development who will tell their business stories and discuss the process.

We’re always fans of using illustration in our designs where we can and so its no surprise that we love Steve Simpson’s work for Mic’s Chilli Sauce. He will be there on the day to talk through this collaboration among other greats. The full day workshop priced at €75 includes a buffet lunch and in a beautiful small setting will allow mingling and discussions with all the attendees. The day’s timetable and impressive speaker listing looks like this:

09.45 to 10.25:
Lorenzo Tonti & Fingal Ferguson, Gubeen

10.25 to 11.05:
Laura Macaulay, Navigate By Design & Ka Tutandike

11.05 to 11.45:
Erik Johansson, The Green Man Studio & Trouble Brewing

11.45 to 12.25:
Liz Maybury & Mella McAuley, Mella Fudge

12.30 to 14.00:
Lunch & conversation (lunch will be tasty, vegetarian and mostly vegan, if you have other requirements let Keith know when you book!) During lunch there will be an hour of 1 to 1 consultations with the designers including Giles. An email will be sent out before the event with booking instructions.

14.00 to 14.50:

Steve Simpson & Mic Wejchert, Mic’s Chilli 14.50 to 15.30: Creative Inc & Liz Skehan, Skoff

15.30 to 16.10:

Brand Union & Paddy O’Connell, Paddy O’Granola

16.10 to 16.40:
Coffee & One to One sessions with designers

16.40 to 17:30:

Closing session

So if you find yourself free next Saturday, we reckon this a real treat and something you should not pass up… Book here