Really love this new identity for Peru, designed at FutureBrand. Its simple, modest, wild, vibrant, bold and beautifully captures the essence of the country. We particularly like designing identities linked with tourism or a sense of place and in our minds this one is a special one. There is a nice write up about it here thanks to Brand New with a great set of imagery, capturing the essence of the brand.
Look out for Peru’s ‘trailing lines’ along their imagery…not unlike the Tourism Ireland trail lines (below)?