Alcohol Action #phabsaveslives

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Alcohol Action Ireland commissioned Penhouse to design a range of infographics to highlight statistics relating to their Public Health Alcohol Bill campaign, in association with the members of the Alcohol Health Alliance. The infographic was used in numerous ways, including direct mailings, animated gif’s and numerous storyboards – where we designed individual pieces of information to appeal to specific audiences. The material received great reaction from press, raising additional awareness for the campaign which was ultimately a huge success, resulting in the bill being passed.


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Alcohol Action Ireland
Design Brief:
Infographic, illustration, animated gif, mailshot, marketing literature

Designed by Penhouse Design