AquaBabies – Branding and Web Design

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AquaBabies Ireland was set up in 2011 as a franchise of the hugely successful English company, where they teach you to teach your babies to swim. When we were approached by Phil and Dee, they asked us to develop a new look and new brand identity for Ireland, however we needed to keep their existing logo as part of the franchise.

We therefore had the baby silhouette logo, but our challenge was to create a new design support system around it. We created an underwater world with sea creature characters and a pretty palette of blues and greens to build the brand image. The new identity began to come to life!

The result has been popular among the AquaBabies family and when AquaBabies UK saw what their Irish family was doing, they too decided they wanted the same new brand look for the UK branches! This was great recognition for our design work and one we were delighted to take on. The original Irish website can be viewed here and the UK site is now online and can be viewed here. It’s designed responsively to perform on a mobile device or tablet effectively.

Client Comments:

“You’re making this all too easy for us, it’s brilliant!”
“Looks really cool, it brought a smile to my face.”
Phil Casey

“It looks fantastic, I love it!”
Deirdre Casey

Aquababies Ireland
2011 – present
Design Brief:
Brand evolution, website design, posters, exhibition & display material, advertising, livery, gift vouchers, print management

Designed by Penhouse Design