Ballykilcavan Brewery – Craft Beer Design

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David from Ballykilcavan Brewery  approached Penhouse with a design brief for a new local craft beer. The brief was to create an identity for the company and packaging design for their initial product – Bin Bawn Pale Ale. Ballykilcavan Brewery is based on David’s farm near Stradbally, Co.Laois, which has been in his family for 13 generations and where they grow their own award-winning grain to make their beer.

It was clear to us from day one that it would be important to capture a sense of place and heritage in the design, but David was keen to for us to have some fun with the identity. The Walsh family crest is a griffin, and this griffen can also be found on the farm’s weather vein which sits on top of the grain house. We agreed to build an identity with the griffen as the the main focus.

We designed lots of griffens, some housed in crests looking quite distinguished, others flying over the grain houses and the final fellow – loud and more abstracted – sat boldly on the label in a defined silhouette, with the farm silhouette accompanying him. This was the favourite and once the griffen agreed, we set about designing the labels and a broad range of marketing material including the beer tap, point of sale material, posters, beer mats and a range of digital advertising.

The initial beer has been a huge success in a short space of time. Within the first year, David has now launched two seasonal beers, one with their own grown hops – Fresh Hopped Pale Ale – and another Brickyard Red Ale.

Always very active across social media, follow Ballykilcavan Brewery on Facebook, Instagram or Twitter for exciting events such as farm walks, talks, tastings and even pickings… where last season people were selected to join him on his farm to help hand-pick the hops crop. All those who took part were rewarded with some samples of the limited edition beer!

We’re delighted the brand has been received so well, its been a pleasure working with David and his new venture in our own home county and we wish Ballyk continued success for the future.

Client Comments:
I just wanted to thank you for the fantastic job you’ve done on our branding.  I think it’s really captured everything I wanted my customers to see and everyone I speak to, customers, stockists and funding agencies, is really impressed with it.  It really stands out on the shelves, and in a busy market, that’s exactly what I need. It’s been a real pleasure working with you and the team, and has been one of the most fun parts of starting the business.
David Walsh-Kemmis

Ballykilcavan Brewery
Design Brief:
Branding, Logo, Packaging, Illustration, Display material, Point of Sale, Advertising.

Designed by Penhouse Design