Penhouse

Castle Collection – Hotel Group Rebrand

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The Castle Hotel Group have a range of hotels including three in Dublin city, the Cellbridge Manor in Kildare, The Ballina Manor Hotel in Mayo, two in Scotland; The Atholl Palace Hotel and Fisher’s and another in Wales; The Beaches Hotel. We have created all marketing and design communications for the group since 2006, designing logos, websites, brochures, exhibition material and targeted advertising campaigns to suit each hotel’s individual offering.

In 2013 we began a complete re-branding for the hotels which were re-named collectively as the Castle Collection. Within this group we have a Leisure Collection, a Classic Collection and a City Collection. The identities for each hotel were revisited, refined and in some cases redesigned, to fit within 3 collections under a single brand family. The redesign allowed the group to market successfully as a select suite of hotels. We continue to build a range of communications materials for each collection and hotel as they are gaining a greater share of the market, by selling effectively in an increasingly competitive space.

Read about their latest restaurant opening in Dublin, where the historic Walton’s used to be: The Old Music Shop

Client:
The Castle Hotel Group
Year:
Since 2006
Design Brief:
Logo design, Hotel stationery,       Branded Advertising Campaigns, Web design, brochures, printed material

Designed by Penhouse Design