Clare – Get Sidetracked

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What a beautiful county to work with and this brief where exploring it, being at the heart of it, was one we jumped happily into. Having previously worked with Eoin at Trail Kilkenny, we had a fair bit of experience in this area and so enjoyed the challenge of creating something different for him for county Clare.

Clare – Get Sidetracked is all about celebrating and promoting walking and cycling across the county. As part of the overall branding process, we explored a range of names for the client who chose ‘get sidetracked’ as their favourite. We liked this name too as it provided us with an ideal representation of the offering, from heading off the beaten track, to following tracks, by foot or on wheels.

Following the agreed name we designed the logo which is made up of icons representing key features of the county’s landscape; Wild coastlines, popular lighthouses, mountain landscapes, a heritage of dolmens and famous cliff edges


We are currently in the process of producing map-cards, boards and the website is soon to be launched. Watch this space…