The story of the Dexter cattle is a uniquely Irish story of innovation and survival from Killenure Castle in Dundrum, Tipperary.
This native Irish breed faced extinction but Eavaun Carmody and her farming team has bred a herd to ensure their survival.
Bord Bia introduced us to Eavaun to brand and package their range of beef charcuterie products and following on from this, we’ve looked at branding their range of premium leather goods.
The Dundrum Dexter identity is designed to evoke sentiments of a strong heritage, with a rich earthy palette, complimented by copper foiling, reflective of this native Irish breed and its link with the land. We designed matching icons, one to be used for leather and another for the meat.
The beef charcuterie is the first of its kind to the market, packaged in two formats, stick or sliced pack, and currently comes in both salami and chorizo flavors.
“I can’t stress how important, working with a well-balanced design team was for us. The team at Penhouse, are very patient and really do listen to understand your needs. I can truly say, that my journey with Gillian and the team at Penhouse, was without a doubt the most satisfying part of our product launch.
It was not just their level of professionalism and vision but the humour that they brought to table, which removed all levels of stress. They went way beyond the call of duty for us. Based on our fantastic experience with the Penhouse team, we have made a decision to commission them for all of our packaging going forward. We are completely confident in Penhouse and really look forward to, and enjoy working with them.”
Killenure Castle, Dexter Gourmet
Branding, packaging design, logos
Designed by Penhouse Design