The National Heritage Week identity has been designed to allow fluidity from year to year. National Heritage Week takes ownership of the ‘h’ and allows for changing icons within to match themes and taglines with each year it takes place. In its first year the ‘h’ housed the Irish stag and in the following year, this changed to the Irish fiddle, tying in with the year’s tagline. The identity is a strong pink colouring and appeals to a broad audience of all ages, so that is always relevant, eye-catching, vibrant. This coupled with the use of strong imagery linking nature, built heritage and people, really works to enhance the brand impact.
Comments:
“Many thanks again for all your work. It really looks great. From the feedback the rebrand of Heritage Week is working extremely well, evidenced by the fact that all of the heritage officers are buying into it. We are getting really great coverage of it and people really like it. The use of the brand guidelines is working really well. Overall it is a great success and the design fits the vibrant, active connection between people and heritage in a very contemporary way.”
Isabell Smyth, Head of Communications and Education, The Heritage Council
Client:
The Heritage Council
Year:
2017
Design Brief:
Logo, Brand Identity, marketing material, advertising, literature
Designed by Penhouse Design
