We looked at a complete re-brand, with new identity and fresh packaging. It is always important to have shelf stand-out, but especially when appealing to those with compromised vision. Strong graphics and distinctive colouring for this retail area – different to competitors – helps with this new look.
“Penhouse considered our challenges, and transformed the MACU-SAVE branding into what is now seen on shelf. They were strategic, creative, and practical with their approach. They took on board our competitor landscape and pharmaceutical regulator restrictions to created solutions on pack. They successfully delivered on time, budget, and most importantly on brief.”
Emma Heduan, Brand Manager, Pharmed
Designed by Penhouse Design