Macu-Save, pharmaceutical rebrand and packaging

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Macu-Save is a supplement manufactured for eye health care, by Irish company Pharmed. The ‘macula’ is an oval shaped pigmented area near the eye’s retina, which protects the light sensitive cells in the back of the eye. Over time and with age, it can become damaged. Macu-Save is a product that provides nutrition for this part of the eye.

We looked at a complete re-brand, with new identity and fresh packaging. It is always important to have shelf stand-out, but especially when appealing to those with compromised vision. Strong graphics and distinctive colouring for this retail area – different to competitors – helps with this new look.

“Penhouse considered our challenges, and transformed the MACU-SAVE branding into what is now seen on shelf. They were strategic, creative, and practical with their approach. They took on board our competitor landscape and pharmaceutical regulator restrictions to created solutions on pack. They successfully delivered on time, budget, and most importantly on brief.”

Emma Heduan, Brand Manager, Pharmed

Design Brief:
Identity rebrand, packaging redesign, marketing material and POS, pack mock-ups, brand guidelines, national press advertising campaign

Designed by Penhouse Design