Man from the Mountain – branding and packaging

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We first met John Paul and his award-winning puddings through the SuperBrands initiative with Bord Bia. Penhouse were commissioned to rebrand and design new packaging for the range of Sásta sausages and puddings, renamed ‘Man from the Mountain’.

Inspired by JP’s grandmother’s recipe, originally made with mountain herbs from Kerry, the puddings are reproduced today using only the finest quality ingredients. We wanted to design an identity and packaging that reflected the sense of place, origin and tradition for these award winning recipes. We created a logo, representing mountains from the kingdom and we styled some herb illustrations for supporting brand assets. We created a natural colour palette and added a coloured foil to packs, choosing gold foil for the white pudding and a copper foil for the black pudding.

Our design solution for the pack format was triangular – a new interpretation for this market and one which nodded to the Kerry mountains (John Paul’s home and recipe origin). The pack has an opening, allowing customers to see the product (a key element of the design brief) and the primary image shows John Paul himself in his mountain setting in Kerry, surrounded by native wild herbs, the recipe’s inspiration. The image is key to all marketing, creating the appropriate brand message.

The products were launched at Bloom in the Phoenix Park in June and ‘flew off the shelf’ over the 5 days. John Paul was thrilled with the reception his products received at Bloom and he continues to travel around the country offering tastings of his products in many of the SuperValu stores around Ireland. Check him out on Facebook to see if he’s coming to a SuperValu near you!


Over 12 months ago I met Gillian of Penhouse Design at Bord Bia Offices in Dublin, after two previous bad experiences with design companies. I found Gillian a breath of fresh air and her experience and enthusiasm caught my attention straight away.

Penhouse has transformed my business no end, with their imaginative and exciting design for our products, which has made our products stand out on supermarket shelves. At Penhouse, Gillian and her staff have a combined wealth of experience which is unrivalled in the sector and they are an absolute pleasure to work with. I would have no hesitation in recommending Penhouse to anyone, and have done so in the absolute knowledge that they will deliver well beyond anyone’s expectations.

I can categorically state that Penhouse Design has been the saviour of our business, and I can’t thank Gillian and her team enough.

John Paul O’Connor, Man from the Mountain

Man from the Mountain
Design Brief:
Rebranding, logo design, packaging design, marketing literature

Designed by Penhouse Design