Pure Treats – Low sugar mini cakes

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Brother and sister team, Robert and Denise Hallam began making low-sugar cakes after Rob was diagnosed with diabetes. The cakes worked so well, they turned it into a business. Their range of freshly baked cakes are sold in portion sized wraps, in single and double packs.

Robert and Denise entered the SuperBrands programme with Bord Bia, to improve their overall retail presence and through this, they partnered with us to design the new brand and suite of packaging for the cakes. We created the PURE identity and illustrated a range of on-pack motifs, in a gentle colour palette, bringing a revived personality to the range. Check them out on Facebook and follow their progress


“We are getting fantastic feedback on the branding and product so we are delighted”
Denise Hallam

Pure Treats
Design Brief:
Branding, logo design, packaging design

Designed by Penhouse Design