Slieve Bloom – Tourism Branding

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Straddling the counties of Laois and Offaly, this mountain range is one of Europe’s oldest and offers a huge variety of breath-taking walks and mountain bike trails through lush green woodland and open plains, beside fresh waterfalls, and over wooden tracks.

We worked with a large group of tourism representative and funding groups from both counties to brand the region. Penhouse designed the identity and messaging for the brand – ‘Slieve Bloom – are you inclined…’. We created a full suite of branded material, map cards and styled map routes to encourage visitors to stay here and to explore this region. We created a set of sub-brands to market the various tourism offerings in the region, very much centered around outdoor pursuits – Hike it, Bike it, Taste it, Stay. Are you inclined to ‘Hike it‘ and inclined to ‘Bike it‘ becomes the messaging, greeting the visitors

In the coming months, as tourism offerings begin to open up more, stick this beautiful area on your list, you won’t be disappointed. Check out their various social feeds and visit for more

Laois Partnership, Laois and Offaly Tourism groups
Design Brief:
Branding – Logo Design, Messaging, Sub-brands, map cards, mapwork

Designed by Penhouse Design