Penhouse

Trail Kilkenny – web design, branding & printed marketing

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We have been working with the Trail Kilkenny team for a number of years now and in this time we have refined the overall branding for the suite of Trail identities, produced food trails, walking and cycling trails, the craft trail, maps, road signs. We have also been involved in animating the Trails with the designs of the Fab Food Trails, Pop-up shops, Long Table Events and Mini Festivals aimed at promoting food, crafts, walks and trails – by foot, by bike or by water – to the leisure activity visitor. We have expanded the Trails design online with the creation of a dedicated website

The collection of books and website combine to promote active tourism in the county with themed trails and clever cross marketing. The Trail material can be found throughout the county on the counters of retailers, service providers, food and craft houses.

We like to think our design work – which covers all areas close to our hearts – promoting activities, food and craft offerings – is selling a vibrant county offering. We are very proud of our involvement with all of this and our close working relationship with the Trail team in developing it. We were extra delighted to see our work acknowledged in the 2015 Irish Tourism Industry Awards, one of only 5 finalists in the ‘Design for Tourism‘ Category. Read the Case Study here

We have many years expertise designing in the areas of tourism, for counties such as Carlow, Laois, Kilkenny and Tipperary, as well as the national bodies such as the Heritage Council, Craft Council of Ireland, Tourism Ireland and numerous small and medium size businesses in the hotel and hospitality sector. We are proud to boast Trail Kilkenny as one of our clients in this sector.

Client Comments:

“I just wanted to say a BIG thank you for all your work on the directory and website. It’s great! We’re getting great feedback from everyone that’s seen it so far!!”
Ann Phelan, Detail Marketing

“Hi Leonie, Just a quick note to say that the brochure looks great, thanks for all your work. Please pass on my thanks to the rest of the team.”
Eoin Hogan
Rural Recreation Officer
County Kilkenny Leader Partnership

Client:
Trail Kilkenny
Year:
2011-present
Design Brief:
Branding Refinement, Map Styling, Designing Posters, Booklets, Advertising, Web design, www.trailkilkenny.ie

Designed by Penhouse Design